BMW revs up car sharing, parking in S.F.

By Michael Cabanatuan, Rachel Gordon : SFGate – excerpt

BMW is shifting into a higher gear in San Francisco, drifting away from simply selling fancy and pricey cars.
Now you can pay BMW to borrow a car to run an errand across town or to find and reserve a parking space.
At a City Hall press conference Monday, BMW officials joined Mayor Ed Lee and city environmental officials to announce two programs meant to establish the German luxury carmaker’s credentials as a company that supports sustainability as well as to broaden its reach into other parts of the transportation market…
More information is available at www.drive-now.com. Drivers can sign up to be e-mailed more information on the parking program at www.park-now.com
Ad copy reads, “Carry your parking spot with you.”
(more)

How much of Lee and Reiskin’s time is devoted to producing these deals? and how much will the city make?
Ad copy reads, “Carry your parking spot with you.” BMW plans to start selling the electric cars within a year or two, meanwhile they get to test them out as rentals.
Tracking the soem of he promotions for BMW’s new ActivE electric cars, and the $90/day BMW car shares that come with DriveNow and ParkNow:

Related:
BMW introduces DriveNow carsharing, ParkNow service to San Francisco
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BMW Brings Electric car Sharing to San Francisco
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