By: Will Reisman : SF Examiner Staff Writer – excerpt
Waiting at a transit stop for a long-overdue Muni bus ranks right up there with a dreadful San Francisco experience such as watching the 49ers getting shut out at home.
While there may be little hope for The City’s football team, the wait for Muni will get a little more bearable, thanks to a promotional campaign launched this week that will give transit riders the chance to play video games at bus shelters.
Billing its new advertising initiative as a “Bus Stop Derby,” tech giant Yahoo has installed digital video screens at 20 bus shelters in San Francisco, mostly in the downtown area. As part of the promotion, transit passengers from 20 specified neighborhoods will get the chance to compete against each other in different video games — and the community that wins the two-month contest will host a block party featuring the rock band OK Go…
Why don’t the creative geniuses that designed a program to amuse people while wasting their time figure out how to fix Muni so people will start to trust it as a serious means of transport? Maybe make it into a game called, “How to make Muni work for riders.”