By Denis Cuff : contracostatimes – excerpt
OAKLAND — AC Transit on Tuesday will change the fare payment method for thousands of East Bay riders in a move aimed at making service faster and more reliable.
The Bay Area’s third largest bus system will end the sale of paper transfers — which buy another ride on another bus for 25 cents — and replace them with $5 one-day passes for unlimited trips.
In a related move also effective Tuesday, AC Transit will begin discounting regular bus fares from $2.10 to $2 if passengers pay with a Clipper card, an electronic fare payment card, instead of cash.
When the changes take effect Tuesday, Clipper card holders will automatically pay $2 for the first ride of the day, $2 for the second ride, $1 for the third ride, and nothing more for further rides… (more)
AC Transit is trying the carrot instead of the stick approarch. Maybe Muni could do the same?