by Sarah Buhr : techcrunch – excerpt
A very gimmicky Mercedes-Benz campaign hopes to tap into the SF tech millennial market tomorrow by offering free rides in its smart electric vehicles to anyone who sends them a “Yo.”
Starting at noon on August 21, smart will place pop-up signs at two outdoor locations in San Francisco – one in the Mission and one in SoMa. Anyone who reads the sign and then sends out a “Yo” to “smartUSA” will get picked up on the spot and taken to wherever they tell the driver to go. “The main priority is to get people to drive the vehicle, and tapping into that Yo audience is a great way to do that,” says Mercedes-Benz spokesman Eric Angeloro. “We’re giving ‘Electricurious’ San Franciscans the world’s first-ever Yo-powered test ride.”…
With a 17.6kWh battery that provides a range of 68 miles, the compact, plug-in smart car is able to take commuters anywhere within SF city limits. Angeloro says there will be 8 vehicles out and about tomorrow, three of which will be electric and five gas-powered just in case. We’ll see if the campaign makes any millennials more “Electricurious” though…(more)
Anyone having any fun with this yet? Let us know.