mashable – excerpt
Cities can be dangerous places if you don’t have the right directions.
Smart, the company behind the original smart car, has devised a clever way to help pedestrians wait for the walk signal and keep the streets safer — a dancing traffic light. By projecting real movements from people nearby, the dancing traffic light entertains people at the intersection until it’s a safe time to cross the street. The company built the signal at an intersection in Lisbon, Portugal, earlier this summer. (There are no evident plans to implement the lights elsewhere yet.)
The ad is part of Smart’s #WhatAreYouFor campaign, which emphasizes the company’s dedication to safety.
Your morning commute just turned into a daily dance-off… (more)