Uber’s surge pricing backfires during Sydney hostage siege

Jennifer Booton : marketwatch – excerpt

Prices automatically surged as part of ‘peak demand’ policy

NEW YORK (MarketWatch) — Uber has found itself embroiled in yet another PR disaster: spiking prices as a hostage situation unfolded in Sydney, Australia…

Uber customers have long complained about Uber’s peak demand prices. But this is the first widely-reported instance where the hike has occurred during an emergency situation.

The app is facing extreme backlash from the move, with Twitter user Tyson Armstrong calling it a “shameful disgrace” and others using far harsher expletives. Uber responded to angry tweeters by saying that the surge pricing is automated. The fares, it said, were increased to “encourage more drivers to come online [and] pick up passengers in the area.”.

Uber “does not profit off crises,” it said…  Uber’s ‘surge pricing’ surprises some users: Variable-pricing model increases the rates for rides with the limo-booking service, surprising many New Year’s Eve revelers…(more)

Complaints About Uber Surge Pricing Caused The Better Business Bureau To Give The Company An ‘F’:  On Thursday, Uber received an “F” grade from the Better Business Bureau, the New York Times reports. It’s the lowest rating that the independent organization assigns to businesses… (more)

Uber’s #357 Crosstown L.A. Ride Highlights Controversial ‘Surge Pricing’… It wasn’t snowing; it wasn’t raining; it wasn’t New Year’s Eve. It just happened to be 7pm — not 9pm where most people are prime to go out nor 2 am when bars are closing. There was absolutely no excuse whatsoever to be charged the surge price — not even their “supply and demand” cop-out justification, which falls short in this instance. On a clear night with near-perfect weather and at least 10 Uber vehicles within my proximity at the time of the reservation, there was plenty of “supply.”… (more)

Uber CEO mocks ‘surge pricing’ complaints on Facebook(more)

While the surge pricing during the hostage crisis caught everyone’s eye, we know there are numerous complaints around the world. Send us your surge pricing stories, and copy them to Mayor Ed Lee and the supervisors: https://discoveryink.wordpress.com/letters-and-comments/san-francisco-officials/
Uber is so good with their computers, I am sure they can send a warning message to their customers during “surge times” to warn people before they accept the “surge price ride.”
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s