Phil Matier: San Francisco’s DeSoto Cab Company Ditches Longtime Name For Flywheel App

By Phil Matier : cbslocal – excerpt (audio track)

The oldest cab company in San Francisco is rebranding itself to keep up with its high-tech competition. After more than eight decades, DeSoto is hopping on board with Flywheel. Phil Matier reports. (2/18/15)… (more)

New paint job and billboard image, but they are keeping the standard cab prices instead of on-demand sliding scale.