By Joe Eskenazi : modernluxury – excerpt
Once-reviled parking app to give legality a shot.
Last summer, an app called MonkeyParking became a target of much Internet ire after attempting to introduce its service—which allowed users to auction off public, city-owned parking spots to the highest bidder—in parking-deficient San Francisco. The business model, the company claimed, was defensible as a First Amendment matter. This argument did not sway the vast, seething swarms on social media, nor did it assuage City Attorney Dennis Herrera, who quashed MonkeyParking with great vengeance and furious anger. “We knew we were touching a nerve,” MonkeyParking CEO Paolo Dobrowolny admits now. But he says he didn’t expect San Franciscans and the City Attorney “to be so angry.”