What San Francisco taught BMW Group about car-sharing

by  Kirsten Korosec : fortune – excerpt

DriveNow CEO Rich Steinberg still sees potential in the U.S. market despite challenges—namely parking—in San Francisco.

There are 900 parking spaces for car-sharing vehicles in San Francisco. And DriveNow, a car-sharing joint venture between BMW Group and Sixt SE, can’t use any of them.

So perhaps it’s no surprise the company decided recently to suspend service effective Nov. 2 in San Francisco, the only U.S. city it was operating in.

“We came to market here because San Francisco makes a lot of sense in terms of car-sharing—in general,” DriveNow USA CEO Rich Steinberg told Fortune. “At the time, we were hoping to work with the city on a parking solution similar to what we have in existence in our European cities.”…

In San Francisco, car-sharing companies must compete with a large variety of transportation options as well as fit within the confines of the city’s parking regulations.

Every organization that participates in San Francisco’s on-street car-sharing parking program is eligible for 150 parking spaces—or about 0.05% of the city’s total on-street parking supply, according to Shaheen… (more)

One more instance of SFMTA picking “sharing” winners and losers. SFMTA creates policies that limit their competition. Is this legal?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s