Uber Teams Up With Real Estate Developer To Replace Car Ownership

By Brian Solomon : forbes – excerpt

About 90% of U.S. households own a car–but Uber wants to change that.

On Wednesday, Uber announced what it hopes will be the start of many local real estate partnerships designed to encourage residents to ditch their cars for ride-sharing and public transportation. This first partnership brings Parkmerced, a real estate development in San Francisco with over 3,000 rental apartments, into the fold.

The details: new residents will receive a $100 monthly transportation subsidy from Parkmerced to use on Uber and public transit ($30 must be used on Uber, the rest can be put on a Clipper Card). In return, Uber will cap the fares of any UberPool shared ride between Parkmerced and the nearby BART and MUNI stations to a maximum of $5…

“Five years ago we didn’t know who Uber was and now they rule the world,” said Rob Rosania, CEO of Maximus Real Estate, the developer of Parkmerced. “They were the first ones to raise their hands and the most aggressive when coming up with a solution that worked for a long term partnership toward multi-modal transportation.”… (more)

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One thought on “Uber Teams Up With Real Estate Developer To Replace Car Ownership

  1. Probably makes more sense now that the sfmta never really properly pushed for any regulations on rides sharing. Which falls into place with their plan of build, over crowd, get rid of the cars, kill small businesses, build some more stack and pack as well just sit around painting streets a bunch of colors.

    Sfmta will support uber on this one as the Sfmta has stopped being a transportation department. They became a redesign and urban development company long ago.

    Like

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