By Brian Solomon : forbes – excerpt
About 90% of U.S. households own a car–but Uber wants to change that.
On Wednesday, Uber announced what it hopes will be the start of many local real estate partnerships designed to encourage residents to ditch their cars for ride-sharing and public transportation. This first partnership brings Parkmerced, a real estate development in San Francisco with over 3,000 rental apartments, into the fold.
The details: new residents will receive a $100 monthly transportation subsidy from Parkmerced to use on Uber and public transit ($30 must be used on Uber, the rest can be put on a Clipper Card). In return, Uber will cap the fares of any UberPool shared ride between Parkmerced and the nearby BART and MUNI stations to a maximum of $5…
“Five years ago we didn’t know who Uber was and now they rule the world,” said Rob Rosania, CEO of Maximus Real Estate, the developer of Parkmerced. “They were the first ones to raise their hands and the most aggressive when coming up with a solution that worked for a long term partnership toward multi-modal transportation.”… (more)