You’re More Likely to Accept Uber’s Surge Pricing When Your Phone’s About to Die

By Maya Kosoff : vanityfair – excerpt

“One of the strongest predictors of whether or not you are going to be sensitive to surge—in other words, whether or not you are going to kind of say, oh, 2.2, 2.3, I’ll give it a 10 to 15 minutes to see if surge goes away—is how much battery you have left on your cell phone,” Chen said… (more)

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