Castro Merchants Talk Demand-Responsive Parking Meter Pricing, Set To Roll Out Citywide In 2017

by Shane Downing : hoodline – excerpt

Demand responsive pricing will come to Castro parking meters early next year.

Over the past few years, seven San Francisco neighborhoods have served as a testing ground for SFpark, an SFMTA-initiated project that adjusts parking meter prices based on the time of the day and the day of the week.

Originally piloted with 25 percent of the city’s parking meters, SFpark’s demand-responsive pricing will roll out to the rest of San Francisco’s parking meters early next year—including in the Castro.

Parking is a product like anything else, and some spots are more valuable than others,” SFMTA parking policy manager Hank Willson told the Castro Merchants at a meeting this month. He argued that if people know where parking is available and how much they can expect to pay before they pull out of their driveways, it will reduce the amount of circling and unsafe driving practices…

According to SFMTA spokesperson Paul Rose, the pilot program was a success. It decreased parking search time by 43 percent, and average meter and garage rates actually went down, by 11 cents and 42 cents an hour, respectively.

SFMTA says the program also helps businesses sell more, because potential customers are able to find a place to park. Between 2010 and 2013, sales tax revenues for businesses in non-SFpark areas increased 20 percent, but in SFpark neighborhoods, they went up by more than 35 percent, indicating that consumers were spending more in those neighborhoods…

Which neighborhoods saw the increase is revenue? Were they neighborhoods that did not receive the complete streets treatment? Did they get the full treatment of parking and traffic lane reductions or did they just the meters?

Another Castro merchant was curious as to how people are supposed to look up parking prices on the SFpark app while also driving and (hopefully) searching safely for a spot…

Are these people nuts or do they think we are? If the price changes all the time how will you know how much you are going to pay and what has this got to do with parking availability? These people are nuts.

The idea that you will drive a block further for cheaper parking is crazy because you can’t tell how much the parking is until you park and get out to look at the meter, even then, you don’t know until you start feeding it.

 

 

 

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