Lyft ditches Ford GoBike branding for new name, ‘mobile art’ designs

by Katie Pyzyk : smartcitiesdiv – excerpt

Dive Brief:

  • Lyft has rebranded the San Francisco Bay Area’s bike-share program from Ford GoBike to Bay Wheels.
  • The company is also launching an e-bike that debuted in San Jose yesterday and will expand throughout the Bay Area in the coming weeks. Those bikes can be rented through the Lyft app, while traditional pedal bikes still can be accessed through the bike-share program app. The e-bikes will feature a lock so they can be parked places besides a bike-share docking station, qualifying them as dockless devices.
  • The traditional pedal bikes will now display artist designs to become what Lyft refers to as “mobile art.” The e-bikes will have black frames with wheels in the company’s signature pink color… (more)

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