By Jack Morse : mashable – excerpt
San Francisco e-bike riders’ penchant for locking their Bay Wheels wherever they damn well please is about to cost them some serious dough.
A host of pricing changes are coming to the Lyft-operated platform as of March 2. Perhaps the most notable of which includes a brand new $2 locking fee for riders who choose to ignore available dock spaces in favor of using built-in cables to lock the e-bikes to racks or street signs. In other words, use a docking station or pay up.
Pretty simple, right? It will be cheaper for riders to leave e-bikes at stations as opposed to scattered about, thus helping to ensure bikes are easier to find, maintain, and charge. But wait, we’re not done yet… (more)
Make it as confusing and possible for people to use your service. Only a disruptive tech firm would think of that.