By Ben : medium – excerpt (includes charts)
More Ford Bikes on stands that take up way too much space. Private bikes could easily park between the Ford bike racks to take advantage of all that wasted space. Photos by zrants
Over the past few months I’ve read article after article debating the expansion of the Ford GoBikes in San Francisco. Each article discusses the pros and cons of using the system without comparing the cost of similar systems currently operating in other cities around the world. I decided to do a little bit of research regarding the cost per user as many citizens feel the prices are a bit more expensive than they should be. Here are some of my unscientific findings… Not interested in the wall of text? Skip to the charts… (more)
The Real Reason Behind Ford’s Move Into Bike-Sharing
By John Rosevear : fool – excerpt
Why would an auto giant want to start an urban bike-sharing business? Here’s a hint: It’s not about the bikes.
Ford Motor Company surprised investors with a pair of “mobility”-related announcements last week. It said it’s buying Chariot, a crowdsourced shuttle-bus service, and that it will create a Ford-branded urban bike-sharing program in conjunction with bike-sharing leader Motivate.
If you’ve been listening to Ford CEO Mark Fields’ recent statements around the Blue Oval’s interest in “personal mobility,” the purchase of Chariot makes some sense. But many investors were left scratching their heads over the bike-sharing thing. What does Ford, of all companies, want with bicycles?
It turns out the bikes have a lot to do with the shuttle buses. Read on.
How the bikes fit in with the shuttles
Jim Hackett is the CEO of Ford Smart Mobility LLC, a subsidiary created to “design, build, grow and invest in emerging mobility services.” The LLC is a big part of Fields’ plan to expand Ford’s business into transportation services beyond traditional vehicle ownership. It’s the entity that is buying Chariot and launching the bike service… (more)