Phil Matier: San Francisco’s DeSoto Cab Company Ditches Longtime Name For Flywheel App

By Phil Matier : cbslocal – excerpt (audio track)

The oldest cab company in San Francisco is rebranding itself to keep up with its high-tech competition. After more than eight decades, DeSoto is hopping on board with Flywheel. Phil Matier reports. (2/18/15)… (more)

New paint job and billboard image, but they are keeping the standard cab prices instead of on-demand sliding scale.

DeSoto Cab Company Now Flywheel

wraltechwire – excerpt

A San Francisco taxi company is ditching its 82-year-old brand and renaming itself after a smartphone app in the latest sign of how mobile technology is changing the way people get a ride.

The transformation dumps DeSoto Cab’s Depression-era identity in favor of Flywheel, an app that helps traditional taxis compete against increasingly popular ride-hailing services such as Uber and Lyft.

“We think we are pioneering the way taxi cabs need to be in the future,” DeSotoPresident Hansu Kim said in a Wednesday interview. “There is a perception that the taxi industry is backward so we need to recast ourselves as being technologically innovative.”

The newly minted Flywheel taxis will be owned and operated independently from the Flywheel app, which is made by a 6-year-old startup in Redwood City, California, a suburb located about 25 miles south of San Francisco… (more)

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SF cab company goes mobile in hopes of better competing with ride-hail apps
The move also represents the first fleet for any taxi-hailing app in the world, DeSoto President Hansu Kim told The San Francisco Examiner… (more)