Holding Company behind Motivate is Bikeshare Holdings LLC. By most counts this is not a neighborhood friendly organization.

 

Bikes and more bikes, everywhere you look are blue Ford GoBikes in the stations in the Mission. Don’t see many peddling around but there are a lot on them parked at the stations, especially near public parks and in front of businesses like grocery stores. photo by zrants.

We just unearthed a lot of details about the Motivate group behind Ford GoBikes. Motivate is held by Bikeshare Holdings LLC, one of the largest luxury developers in New York City. If you oppose gentrification sign the petition: https://www.change.org/p/hillary-ronen-no-corporate-bike-rentals-in-the-calle-24-latino-cultural-district

Motivate has a private/pubic partnership agreement with MTC. MTC allocates government tax and grant funds including your tax dollars. We already already covered the relationship with MTC and SFMTA. We were lacking in details about Motivate. This should fill in those gaps. To see the rest of the story go here: Ford-gobike-bay-area-bikeshare-update/

According to their PR campaigns and reported by several sources, a national bike-share program was set up by Bikeshare Holdings LLC to soften local opposition by removing street parking, claiming they are complimenting public transit for everyone. The real goal is to gentrify neighborhoods, raise property values, and make room for the luxury housing Related Company builds. (Details can be found in their press releases and on streetsblog and other articles). 

Bikeshare Holdings LLC was founded in 2014 by two CEOs – Jeff Blau is (or was) the CEO of Related Companies. Related builds luxury housing. Harvey Spevak is the CEO of Equinox, an American luxury fitness company that operates several separate fitness brands, including Equinox, PURE Yoga, Blink Fitness, and SoulCycle.

If this news bothers you, you may want to attend the next SFMTA board meeting, that is scheduled for next Tuesday the 6th of September in room 400 at City Hall at 1 PM. You  may want to let SFMTA Board know how you feel about the deals they are cutting without prior public notice or debate. You might also object to using your tax dollars against your interests or contracting with known criminals. Recent article in the SF Examiner: SF awards $3.2M in contracts to company connected to alleged bid-rigging, federal indictment.

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Ford GoBike (Bay Area Bikeshare) Update

Potrero Boosters August Meeting agenda includes this issue:

In Boston, it’s Hubway, sponsored by New Balance; in Portland, the Nike Biketown. Chicago has the Blue Cross/Blue Shield Divvy, and New York has the CitiBike. And now the Potrero has Ford GoBike, an expansion of the newly rebranded Bay Area Bike Share. Bike pods have appeared at 16th and San Bruno, in front of Whole Foods, at the Arkansas and 17th corner of Jackson Park, at Mississippi and 17th, and at the 19th and Minnesota corner of Esprit. They’ll soon be at the 22nd Street Caltrain Station.


The recent expansion has not been without controversy. Further expansion plans promise additional pods in the southern parts of Potrero Hill and Dogpatch, extending into Bayview.

Justin Nguyen, the Outreach/Marketing Coordinator of Motivate, the company operating the Ford GoBike (and the other cities’ bikeshares mentioned above), will respond to our questions and comments regarding the program.

If you want to go find out more about Motivate and the Ford GoBikes, here is your chance. If I were going I would ask these questions:

What does this mean? “the newly rebranded Bay Area Bike Share” We assume the new brand is Motivate, which we recently learned from a program on KQED radio program, is the private/public entity that was created between MTC (the regional pubic funding entity that distributes government taxes and grants) and, what appears to be, a private corporate entity or entities.

Three questions arise from this information:

  1. Re-branding: What was the original brand before the re-branding?
  2. Expansion: Expansion of what? Who or what was in the original organization and who or what is in this iteration? Which government agencies or departments are involved and which private or corporate entities are involved in this deal?
  3. What is the government’s role and goal in these partnership agreements?

As a voting taxpayer, one must determine where or not this is a proper task for a regional transportation funding organization and how this effects our eagerness to pay higher taxes knowing how they are being used.

How did all of these contracts get signed by our government officials without our notice or discussion or consent? Do we want a government that excludes public from the discussion until after the contracts are signed? Are these legitimate contracts when the pubic is kept in the dark until they are signed?