Salesforce buys naming rights to Transbay Transit Center

By John King : sfchronicle – excerpt

San Francisco’s new downtown transit center will have something in common with AT&T Park and Oracle Arena — a corporate name.

Salesforce, a software company with its headquarters and 6,600 employees in the Bay Area, has agreed to a 25-year, $110 million sponsorship of the 2½-blocklong facility set to open next spring at Fremont and Mission streets. The deal includes naming rights, which means that the complex would be known as the Salesforce Transit Center.

Similarly, the 5.4-acre rooftop open space will become Salesforce Park if the board of the Transbay Joint Powers Authority approves the contract Thursday at its monthly meeting.

The cloud-like Salesforce logo that adorns two towers near the transit center would not appear on the exterior of the new facility, however. Nor would Salesforce have veto authority on events held in the park, even those of rival corporations… (more)

What a coincidence. This naming announcement comes out right after the plaza re-design was heard in Planning. The Commissioners were not too supportive of the changes suggested this week. Let’s see if they feel more supportive next time.

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