Jennifer Booton : marketwatch – excerpt
Prices automatically surged as part of ‘peak demand’ policy
NEW YORK (MarketWatch) — Uber has found itself embroiled in yet another PR disaster: spiking prices as a hostage situation unfolded in Sydney, Australia…
Uber customers have long complained about Uber’s peak demand prices. But this is the first widely-reported instance where the hike has occurred during an emergency situation.
The app is facing extreme backlash from the move, with Twitter user Tyson Armstrong calling it a “shameful disgrace” and others using far harsher expletives. Uber responded to angry tweeters by saying that the surge pricing is automated. The fares, it said, were increased to “encourage more drivers to come online [and] pick up passengers in the area.”.
Uber “does not profit off crises,” it said… Uber’s ‘surge pricing’ surprises some users: Variable-pricing model increases the rates for rides with the limo-booking service, surprising many New Year’s Eve revelers…(more)
Complaints About Uber Surge Pricing Caused The Better Business Bureau To Give The Company An ‘F’: On Thursday, Uber received an “F” grade from the Better Business Bureau, the New York Times reports. It’s the lowest rating that the independent organization assigns to businesses… (more)
Uber’s #357 Crosstown L.A. Ride Highlights Controversial ‘Surge Pricing’… It wasn’t snowing; it wasn’t raining; it wasn’t New Year’s Eve. It just happened to be 7pm — not 9pm where most people are prime to go out nor 2 am when bars are closing. There was absolutely no excuse whatsoever to be charged the surge price — not even their “supply and demand” cop-out justification, which falls short in this instance. On a clear night with near-perfect weather and at least 10 Uber vehicles within my proximity at the time of the reservation, there was plenty of “supply.”… (more)
Uber CEO mocks ‘surge pricing’ complaints on Facebook… (more)
Uber is so good with their computers, I am sure they can send a warning message to their customers during “surge times” to warn people before they accept the “surge price ride.”